Spirit Sparkling Water is a flavored sparkling water company. The brand was based on the Scandinavian folklore, the Nokk. Spirit means to be free and give life and energy. Spirit’s logo is the water horse jumping out of the water.
Two fonts are used in the brand. The Water of Life font is used for titles and headers, which is expressive and free form. Avenir is used for body copy. The font is simple and readable. The color palette ranges for the different flavors of the sparkling water.
The background for the cans is a wave gradient. The gradient symbolizes the waves of water and how the deeper the water the darker it becomes. The left side of the can has the brand logo with the logotype under it with zero calories and zero sweeteners. The right side has the nutrition facts and barcode.